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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

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  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-8 of 8)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
It allows for automation of fairly simple and straightforward tasks, while remaining a maintainable and fluent user experience for orchestrating workflows across SaaS products. The fact that the supported products keeps growing ensures we leverage it more as our needs change.
  • Orchestrates among SaaS products.
  • Provides a maintainable and fluent UX.
  • Ensures integration between top-of-class products.
  • Support for more actions/parameters per integrated service.
  • An event pipeline for orchestration.
  • Programmatic capabilities.
With IFTTT we orchestrate simple workflows between typical SaaS products. It complements typical enterprise applications with alerting/automated documentation capabilities. It automates time-consuming/trivial chores related to internal policies.
Score 6 out of 10
Vetted Review
Verified User
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way for us to connect a couple of services we've built in the past so that we can easily move things up to production.
  • Quick and light weight.
  • Fairly reliable.
  • Easy to set up and adopt new connections.
  • Wish it had a better way to chain commands. It only has a single step and is not very easy for complex operations.
  • It's a little too basic and has issues working with a more complex use case. When you have requirements to do transformations, it is not the right solution.
  • Some less used integrations break since they aren't used regularly. Support isn't always up to date on all integrations.
For simple operations, IFTTT is a great tool for you to quickly set up a connection between services and control this via a rules based engine. When your needs gets more complicated you will have to directly integrate, but it's great for the initial testing and set up.
Benjamin Hale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is used in our organization to automate and connect different software platforms quickly and reliably. With this tool, we are able to get notifications or link different, but similar, tools together. For example, I can link my Todoist To Do lists to my Google calendar, so calendar events go into my to-do list, where I track my day. Basically, it allows us to use the tools we feel comfortable with, while still connecting to tools that we may not use as often.
  • The large library of applets and services allows for many options and uses
  • The user interface is straight forward and simple to use
  • Apps for mobile devices allows for additional features and event triggers
  • Ability to make your own applets or connect your own software with the IFTTT Platform and tools
  • Free
  • Sometimes the Android application can be a bit buggy
  • Android application drains the battery
  • Sometimes the applications can already do what IFTTT applets are designed to do
Because of the multitude of options with IFTTT, it is hard to describe the best use scenarios, but I will share how I use the platform at this time.
I use IFTTT to check Craigslist for certain IT equipment postings and email me if that occurs, turning items on and off with geo-fencing and WiFi network presence, and linking my calendar to my to-do list.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is being used as an automation bridge in my organization between a building automation platform and a lighting system, Office 365 (for notifications of events), a visitor management system (Envoy) and a security platform. We've found considerable use out of levering many of the already existing recipes to quickly enable functionality without requiring programming knowledge, as well as their significant library of integrated systems. Some of the platforms that we've begun utilizing were selected because they were already integrated with IFTTT.
  • They have a strong library of integrated applications, making for a wide range of options when it comes to trying to share data or structure tasks between systems. Chances are if you're trying to get System A to talk to System B, they've already done the work to connect the two and there's a recipe in place that takes 1-2 clicks to get going in your own organization. It's about as simple as it can get.
  • The recipe list is very large and since anyone can contribute workflows through IFTTT, it's not limited to whatever IFTTT-only can dream up, you can get actual useful real-world uses for various systems. Many of the recipes that I've utilized have been picked because I was wondering what was possible and stumbled upon a useful workflow.
  • The only issue I think I've ever had is a short delay in getting things to happen when using IFTTT as the middleware. In some cases it doesn't matter, like taking a picture when a door opens, but in others it can be a bit irritating, like turning on a light when an individual trips a motion sensor (a 5-10 second delay there is the difference between an intruder being caught in the act and someone passing through an area unnoticed until it's too late). Some kind of notice about potential delays in processing time would be useful when dealing with complex recipes.
IFTTT shines when you have limited programming capabilities and you need to connect disparate systems together. Chances are whatever need you have has already been done and there are quick and easy recipes to enable cross-platform functionality, though IFTTT is primarily for cloud-based connections - you're not going to be able to use it for connecting some on-premise services to a cloud vendor.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At my company, are using IFTTT to fill in the holes that our other software solutions have. We cannot wait for patches or software update requests to be heard, so we found a software solution that will allow us to build our own solutions to our own problems. We find what we run into very specialized.
  • Integrating with Slack
  • Integrating with Gsuite
  • Integrating with daily use of apps - very popular ones
  • Some applets get stuck
  • Some are not developed well.
  • You may end up wasting more time trying to save that 30 seconds with an applet
This software is very best suited for solving the minor issues that software's not fully integrating causes. We are using it to automatically communicate through Slack when something happens, we get notified inside our instant messaging application that a lead has filled out a contact us form and then we are able to contact them within the hour.
Mudassir Malik | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is the most fantastic app that lots of our clients (and I myself) use it for practically hundreds of use cases that require almost next to no level of configuration and it's free! I will however mention couple of ways our client have maximised their productivity with IFTTT
1. To natively post contents on multiple social channels
2. To back up every post ever made on any social channel
3. To keep track of worked hours
4. Automated reminders and alerts
5. Add mailing campaigns to Google calendar and so on
6. Keep track of mentions and hashtag about you or your company on twitter!
  • Automatically and natively posting content on multiple social channels
  • Taking backup of content to your preferred cloud services
  • Anything and everything that relies on automated action based on multiple triggers over hundreds of channels
  • More enterprise applications could be added (but this is not IFTTT issue, it's the enterprise applications extending their support)
  • There are no disadvantages really. It had tons of triggers and actions and it's free!
From an individual to a company, there is no one who cannot benefit from IFTTT's great, not to mention free, services.
Justin Strachan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is a seamless and intuitive automation platform that allows you to link the various APIs that different software use to communicate. This creates novel "recipes" that make the use of RSS feeds and group collaboration effortless. Also included are multiple smart home automation tools and apps that are designed by the IOT manufacturers. I really recommend this platform for both the solo blogger/freelancer and the midsize organization that wants to maximize the bang for their social media buck.
  • Application Automation.
  • Ideas to allow for new automation between old integrations.
  • Many new apps added regularly.
  • Pricing is free.
  • Multiple IFTTT accounts can contain the same integrated app profile.
  • No limits.
  • They could start making integrated apps that fill voids they see in their usage analytics.
  • They could promote themselves a bit better.
  • A IFTTT run version of the now defunct Yahoo pipes would always be nice.
  • AI that recommends API recipes based on the content you are pushing.
Appropriate: - Business - Recruiting - Content Aggregation Less Appropriate: - Customer targeting - Demographics - Feedback - Analytics
Andrew Rincon MBA, LUTCF | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use IFTTT personally. IFTTT has been a tool for me to use in increasing the efficiency of my business. I use this app for email filing, marketing, and other automated processes. Automating the repetitive tasks in my business has to be the most common use of IFTTT for my organization.
  • IFTTT makes it extremely easy to set up "Recipes".
  • IFTTT does a great job of suggestion common recipes that other users find useful.
  • IFTTT is capable of integrating many applications and they do a good job of continuing to add new applications.
  • I believe that the IFTTT mobile app lacks some functionality that is available on the web version.
  • IFTTT struggles when being used on multiple IOS devices that use the same icloud account.
  • IFTTT could have more online youtube tutorials.
IFTTT is very well suited in helping with very repetitive tasks that take more time than they should. What I love using IFTTT for is to set reminders based on location, and also notify me when I have important emails. IFTTT does a really good job of automating social media posts across platforms as well.
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